There’s no lack of cooking videos online—good or bad, serious or playful, low-budget or large and commercial. Each one suits a certain audience, whether that’s people who don’t think they can cook, people who want to cook on a budget, or those who want something gourmet for dinner tonight (and everything between).
With that being said, it’s a good time to consider making cooking videos of your own, especially if you’re a chef, caterer, restauranteur, or simply have a genuine appreciation for the craft—and food, of course. Your cooking videos might be exactly what someone’s looking for; it’d be a shame to deny potential viewers of that!
If you’re a beginner in the world of vlogging, keep reading for some useful tips.
1. Define Your Niche: What Makes Your Videos Unique?
In the article we linked to earlier, you might have noticed how varied the cooking talent is on YouTube.
A few of the many types of people posting cooking videos on YouTube include:
- Two guys that focus on “good vibes” and budget-friendly meals
- Long-time cooking staples, like Chef John from Food Wishes
- Tattooed, Canadian-based chef Matty Matheson
- Bigger platforms run by several people, such as Tasty (a branch of Buzzfeed) or Bon Appétit
Each one of these posters has something that makes them special. That could mean anything from their expertise to their personalities. Viewers come to them for those distinctive reasons.
Figure out what your message is and the type of content you want to deliver. For example, maybe that’s by cooking things that honor your heritage, cooking for strictly vegans, or cooking with your childhood best friend.
2. Consider Your Set and Video Equipment
Part of choosing your niche includes considering things like your set (where will you film?) and the video equipment you’ll use (low-budget or high-quality?).
You might benefit from consistency—always shooting in the same commercial kitchen, or in your own kitchen at home—or perhaps your videos lend themselves to flexibility—cooking while camping, for example. Your style and vision for your page will help to inform what type of set you want (clean or chaotic?) and whether you’ll self-film or hire staffers.
3. Choose Your Posting Platform
Have you decided where you’re going to post your videos?
Maybe you’d rather post on YouTube, where you’re among millions of viewers and lots of potentials to grow—and have more competition. Or perhaps you’d like your cooking videos to be more low-key, and so you post them on your personal site: Cooking With Jen or What’s for Dinner?
Whatever you do, take a cue from other cooking sites. Notice the web design for catering companies or restaurants and how the food gets highlighted—up-close and mouthwatering. Let your posts be as enticing as these pages, with memorable titles, delicious-looking thumbnails, and thought-out descriptions.
Making Cooking Videos: It’s a Piece of Cake
Use these tips to get you started—and with regular video posts, you’ll be a pro in no time!
Just like cooking itself, making cooking videos takes practice. But as any good cook knows, cooking is a journey. Anything that goes wrong along the way is only a lesson that contributes to honing your skillset (which is why a baker never mixes the amount of sugar and salt twice!).
So get out there and deliver your message. For more fun food-related articles, tips, and news, keep checking back here.